HELPING OTHERS RISE
Art has always been driven by the need to help others rise. After college he joined the Peace Corps and spent the next 7 years in the Congo teaching farmers how to raise fish for food and income. While subsequently working for the US Agency for International Development, he established the Congo’s National Fishculture Research & Training Center. After returning to the US and getting his MBA from Cornell, Art spent more than 25 years leading and developing global service teams to meet mission-critical requirements in the Banking, Finance and Telecommunications sectors.
Since 2013 he’s pursued his passion for developing leaders as an award-winning Brian Tracy business coach, serving clients in the service sector. He was recognized for his achievements by being named the franchise’s “Coach of the Year” in 2019. He has coached hundreds of small business owners (and their teams), helping scores of them build 7-figure revenue streams and 6-figure incomes.
He’s also proud to be the Master Business Coach for the Cleaning Business Fundamentals program run by Debbie Sardone Consulting, where he develops a cohort of 8 coaches serving more than 500 clients.
When not coaching Art spends his time indulging his love of music, gardening, golf, sailing, working out and learning. He and his wife, Diana Risell, love to travel, for both the sights and the cultures.
Art is driven by one thing: the thrill of helping his clients accomplish things they didn’t think were possible.
TESTIMONIALS
“Art is insightful and helpful, challenging me to think about the nuances of my growth plan and business goals. Our sessions provided me the time and space to not only think strategically through the decisions I was making as a business owner, but to do so with expert advice and guidance. I highly recommend Art Locke’s coaching and know it to be instrumental to my own business’ growth and success.”
Erika D. Education Consultant
“My business got a 30% ROI within 90 days of hiring you, and the company runs so well today. I’m so grateful for your knowledge, your expertise and your friendship. There’s no doubt that you bring so much knowledge and value needed to build a strong business, and to build the accountability needed for success at any level. I hope this recommendation helps someone else who’s considering hiring you to do it – they won’t ever regret it.”
Mario R., Medical Equipment Sales & Service
“I was a client of Art’s for over a year and a half and I cannot recommend him enough. When I hired him my business was in disarray. I was stressed and overwhelmed from trying to improve all facets of the business. I lacked focus. And without an accountability partner in my company, I rarely completed anything I started. As a result – progress was slow and successes were almost non-measurable.
I knew when I met Art that he was more than qualified to mentor me as a business owner, and this was only proven more over time. I embraced Art’s coaching wholeheartedly from the beginning. It gave me focus and the accountability to get the important things done.
Over a year and a half, my business experienced great growth and change. Morale with employees boosted – sales performance increased at a wonderful margin – and my business was capturing useful data that was never considered in the years before.
I am incredibly grateful for the lessons I learned while working with Art and proudly recommend him to any colleague who could use Art’s expertise with business process improvement and mentoring.”
Brit T., Family Solar
“The check-in came right after my first pitch in the accelerator, and I had mixed emotions about it, but hearing positive feedback from my mentors and the IW team gave me a real sense of support. My two biggest takeaways? Keep believing in myself and take more time to break down details like my financials and business model.”
“I used to just track numbers—now I understand them. Working with my IW mentor, ART LOCKE, a business coach and service delivery expert, has helped me build smarter budgets, better analyze my income and expenses, and identify ways to tighten operations. That clarity has been a game-changer.”
“My business acumen has reached a new level. We’re moving more efficiently, and the exposure through IW is helping us expand our impact both inside and outside the network.”

Towson, MD, United States, 21204
469.601.2825
coachartlocke@gmail.com